Commercial Growth

Addressing the Challenges of Scaling with Novazure

  • How to grow market penetration and share, profitably?
    • It can be tempting to ‘buy’ market share by dropping your prices, but what are the implications for long-term profitability and is price discounting the best way to grow penetration & share?
    • We can help you to plan and execute a sustainable growth journey.
  • Which customers and deals should you prioritise?
    • It’s important to focus on the customer accounts that are going to have the biggest bottom-line impact on your business.
    • We show you how to identify priority customers and priority deals in a consistent way.
  • What offers to sell?
    • A ‘one-size-fits-all’ approach might have worked in Henry Ford’s day, when every customer was happy to have any car, even if it had to be black.  But your customers probably don’t all want the same solution.
    • NovAzure can help you to transition from selling technology to selling the right products and services, to grow your revenue and profit.
  • Scaling operations efficiently and effectively?
    • Running a start-up business turning out a few pilot solutions smoothly is hard enough, but when you have to shift gears to deliver perhaps hundreds or thousands of solutions, then how do you maintain e2e control of operations?
    • We have helped clients to grow processes alongside scale, whilst keeping bureaucracy to a necessary minimum.
  • Protecting IP: mitigating the risks of copying and theft?
    • If you have industry-leading IP, then it is only a matter of time before someone will try to copy it, in spite of any legal protections.
    • NovAzure can advise about a range of solutions to mitigate IP erosion risks and help you to stay ahead of copiers and the competition!
  • Manufacturing in-house or licensing IP to others?
    • Perhaps you have great IP, but little or no manufacturing capacity or experience.  Should you gear-up to produce solutions in-house or licence your IP to others for manufacture instead?
    • We help you to tailor and prioritise your business models.
  • Setting prices to maximise revenue and margin?
    • If your sales team operated on a 25% profit margin, for example, then do they realise that if they offer a 15% price discount, then they need to raise sales by 150% just to make-up the lost margin?
    • NovAzure has its own proprietary Total Cost of Ownership modelling tools and can help you get your pricing policy and processes on-track.

What our customers say about NovAzure



“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew. They helped us define the right business models and commercial strategy to maximise value from our IP. We’re pleased with NovAzure’s excellent work and intend to carry on working with them as long-term partners to accelerate our company growth”

– David Craig, CEO at Iceotope

“NovAzure has been instrumental in helping us to complete our target of a €10M Series A fundraising, to support the next phase of TWT’s growth. They provided invaluable support through difficult market conditions and the need for business model innovation ”

– Lara van Druten, Founder & CEO at The Waste Transformers

“We have worked with NovAzure on various projects over the last 3 years and continue to do so. They helped us with Strategic advisory and Fund raising. What we like is the lever of detail the NovAzure team go to in order to understand the challenges we are trying to find a solution for. NovAzure really take the time and effort to help develop solutions that match our customer needs. They helped us plan for the future and ultimately build the business we have today”

– Dan Martin, Founder of Elmtronics

Customer Stories

Enhancing a Liquid Cooling Solution Provider’s Business Model & Market Reach Through Value-Led Approach

Tags Iceotope, an innovative liquid cooling solution provider for data centres, embarked on a transformative.

Strategic Growth and Successful Investment Rounds in Sustainable Waste Management

Tags The Waste Transformers is a developer of a small-scale anaerobic digester solution for food.

Enhancing a Liquid Cooling Solution Provider’s Business Model & Market Reach Through Value-Led Approach

Remote Operated Vehicles (ROVs) and Autonomous Underwater Vehicles (AUVs) scale-up having raised Seed, Series A.



Strategic investment, expert insights and business development

Pre-seed funding and deep knowledge support for a renewable technology company.

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