Commercial Growth



Addressing the Challenges of Scaling with NovAzure

NovAzure helps leadership teams to commercialise new technologies into a sustainable, profitable business supporting the Net Zero transition by addressing the pain-points and blockers of their business growth journey

See Our Other Offers for Net Zero Startups

Scaling operations efficiently and effectively?

  • Running a start-up business turning out a few pilot solutions smoothly is hard enough, but when you have to shift gears to deliver perhaps hundreds or thousands of solutions, then how do you maintain e2e control of operations?

  • We have helped clients to grow processes alongside scale, whilst keeping bureaucracy to a necessary minimum.

Protecting IP: mitigating the risks of copying and theft?

  • If you have industry-leading IP, then it is only a matter of time before someone will try to copy it, in spite of any legal protections.

  • NovAzure can advise about a range of solutions to mitigate IP erosion risks and help you to stay ahead of copiers and the competition!

Manufacturing in-house or licensing IP to others?

  • Perhaps you have great IP, but little or no manufacturing capacity or experience.  Should you gear-up to produce solutions in-house or licence your IP to others for manufacture instead?

  • We help you to tailor and prioritise your business models.

Setting prices to maximise revenue and margin?

  • If your sales team operated on a 25% profit margin, for example, then do they realise that if they offer a 15% price discount, then they need to raise sales by 150% just to make-up the lost margin?

  • NovAzure has its own proprietary Total Cost of Ownership modelling tools and can help you get your pricing policy and processes on-track.

What Our Customers Say About NovAzure

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“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew. They helped us define the right business models and commercial strategy to maximise value from our IP. We’re pleased with NovAzure’s excellent work and intend to carry on working with them as long-term partners to accelerate our company growth”

– David Craig, CEO at Iceotope


“NovAzure has been instrumental in helping us to complete our target of a €10M Series A fundraising, to support the next phase of TWT’s growth. They provided invaluable support through difficult market conditions and the need for business model innovation ”

– Lara van Druten, Founder & CEO at The Waste Transformers

“NovAzure become part of the CityQ team after our pre-production prototypes were finished.
Being a loyal and very active investor NovAzure helped us with funding activities and connecting us to a great network in the mobility space! Together we were going through several fairs, events, pitches – not only engaging with investors but also potential customers, distributors and other stakeholders in the UK, Germany and Sweden. Beyond giving us strategic advice and were hands on and became part of our team. With their support we now entering our C-Sample stage and will hopefully go into production soon!

– Morten Rynning, CEO at CityQ

“We have worked with NovAzure on various projects over the last 3 years and continue to do so. They helped us with Strategic advisory and Fund raising. What we like is the lever of detail the NovAzure team go to in order to understand the challenges we are trying to find a solution for. NovAzure really take the time and effort to help develop solutions that match our customer needs. They helped us plan for the future and ultimately build the business we have today”

– Dan Martin, Founder of Elmtronics

“NovAzure helped us with a strategic analysis and recommendation for a new potential business expansion. They delivered a very high-quality work, with the right balance of information and challenges to help us build our strategy”

– Brian Allen, CEO at Rovco and Vaarst

“NovAzure provided a full-service to ensure that we secured the funding we needed to grow, with investors that understood our business and shared our vision. ”

– Finian Parrick, CEO at Minibems

“Being one of our first investors NovAzure had skin in the game right from the start. Applying NovAzure’s venture build program meant that they became part of our team, giving us not only strategic advice, but also structure to execute our implementation plan. The team helped us to accelerate our funding journey and create strategic partnerships which will enable us to apply a circular economy model, enhance our IP and eventually increase our valuation. NovAzure has been essential for us to grow! “

– Theodore Zannakis, CEO at Anodox

Customer Stories

Enhancing a Liquid Cooling Solution Provider’s Business Model & Market Reach Through Value-Led Approach


Tags Iceotope, an innovative liquid cooling solution provider for data centres, embarked on a transformative.

Strategic Growth and Successful Investment Rounds in Sustainable Waste Management

Tags The Waste Transformers is a developer of a small-scale anaerobic digester solution for food.

Enhancing a Liquid Cooling Solution Provider’s Business Model & Market Reach Through Value-Led Approach

Remote Operated Vehicles (ROVs) and Autonomous Underwater Vehicles (AUVs) scale-up having raised Seed, Series A.

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Strategic investment, expert insights and business development

Pre-seed funding and deep knowledge support for a renewable technology company.

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