Strategy

What We Do

Our Approach

Typical Net Zero Transition Challenges

DO YOU HAVE THE RIGHT PRODUCT MARKET FIT?

IS YOUR TARGET MARKET STRATEGY SOUND?

DO YOU HAVE THE RIGHT OFFERS?

DO YOU HAVE A CLEAR BUSINESS JOURNEY AND EXIT STRATEGY?

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Many start-ups fail because their own belief in their idea or product has
not been thoroughly tested with their target markets. Stepping back to
confirm that the product/market fit works and the market is big enough
are important checks to ensure that any required adjustments are made
before too much time, energy and money is spent on ideas which won’t
be commercially successful.

IS YOUR TARGET MARKET STRATEGY SOUND?

DO YOU HAVE THE RIGHT OFFERS?

DO YOU HAVE A CLEAR BUSINESS JOURNEY AND EXIT STRATEGY?

Speak to us

DO YOU HAVE THE RIGHT PRODUCT MARKET FIT?

It can be tempting to seek to maximise your sales by trying to penetrate too many markets too soon, stretching your team too thinly with hit-and-miss results. Being clear on which target market geographies and prospects you will focus on is vital. A laser-sharp focus is essential to generate sustainable commercial growth that builds long-term value for your company.

DO YOU HAVE THE RIGHT OFFERS?

DO YOU HAVE A CLEAR BUSINESS JOURNEY AND EXIT STRATEGY?

Speak to us

IS YOUR TARGET MARKET STRATEGY SOUND?

DO YOU HAVE THE RIGHT PRODUCT MARKET FIT?

Once your Product/ Market Fit is confirmed, it doesn’t mean you will automatically be successful at selling. A ‘one-size-fits-all’ approach doesn’t always work because different customers can have different needs. Differentiating your offers and business models by market segment to create more value for customers than your competitors’ offers means being able to charge more for them. Sustained differentiation is a way to stand out over your competition.

DO YOU HAVE A CLEAR BUSINESS JOURNEY AND EXIT STRATEGY?

Speak to us

DO YOU HAVE THE RIGHT PRODUCT MARKET FIT?

IS YOUR TARGET MARKET STRATEGY SOUND?

DO YOU HAVE THE RIGHT OFFERS?

It is important to start by clarifying where your business will be at time of the exit, and what is your exit strategy. Then, the business journey of how to get there, with its different stages of growth, should be clearly outlined as Commercial and Technology Roadmaps.

Speak to us

DO YOU HAVE A CLEAR BUSINESS JOURNEY AND EXIT STRATEGY?

DO YOU HAVE THE RIGHT PRODUCT MARKET FIT?

IS YOUR TARGET MARKET STRATEGY SOUND?

DO YOU HAVE THE RIGHT OFFERS?

Testimonial

“NovAzure provided a full-service to ensure that we secured the funding we needed to grow, with investors that understood our business and shared our vision”

Finian Parrick,

CEO at Minibems

“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew”

David Craig,

CEO at Iceotope

“NovAzure has been essential for us to grow!”

Theodore Zannakis,

CEO at Anodox

Customer Stories

Enhancing Market Position Through Strategic Licensing

Start-Up Case Study

Enhancing a Liquid Cooling Solution Provider’s Business Model and Market Reach

Strategic advisory and successful £1.3M funding for a smart heating solution startup

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Start-Up Case Study

Start-Up Case Study

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