Protecting Your IP

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When companies innovate to find new and better ways to solve their clients’ pain points and meet their needs, they build Intellectual Property (‘IP’).

IP has a value, because it is a core rationale for why customers choose to buy from you.  It is important to husband your IP, but establishing what what IP you have, how best to monetise it and how to protect it isn’t always obvious.

Not all IP is patents and some IP doesn’t lend itself to being patented.

How you intend to grow your business will impact upon your IP strategy.  You might manufacture products yourself, and/or get suppliers or partners to make some or all products and components for you.  That may involve licensing some of your IP.

NovAzure helps clients to manage the full spectrum of IP, from patents to ‘know-how’ and ‘designs’.

Managing IP

How We Help Our Clients

1. Build an IP strategy that fits with your business, manufacturing and go-to- market strategies

2. Select methods to protect IP that you licence to others.

3. Identify other ways to make it harder for other companies to copy your IP without your consent

4. Establish and manage IP risk registers.

5. Design frameworks to help your team to be clear about what agreements should be put in-place before IP is shared with parties during a negotiation

6. Consider background and foreground IP.

Does NovAzure Provide Legal Advice?

NovAzure does not provide legal advice.  We work alongside legal experts to develop commercial terms that meet the business requirements and then with legal experts to build the commercial intentions into a legal framework:

Benefit from maximising the right expertise for the right tasks and avoid unnecessarily high legal expenses.

Get no-obligation details of legal firms that we have experience of working with in this way, or your preferred legal advisers!

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What Our Customers Say About NovAzure



“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew. They helped us define the right business models and commercial strategy to maximise value from our IP. We’re pleased with NovAzure’s excellent work and intend to carry on working with them as long-term partners to accelerate our company growth”

– David Craig, CEO at Iceotope

“NovAzure has been instrumental in helping us to complete our target of a €10M Series A fundraising, to support the next phase of TWT’s growth. They provided invaluable support through difficult market conditions and the need for business model innovation ”

– Lara van Druten, Founder & CEO at The Waste Transformers

“NovAzure become part of the CityQ team after our pre-production prototypes were finished.
Being a loyal and very active investor NovAzure helped us with funding activities and connecting us to a great network in the mobility space! Together we were going through several fairs, events, pitches – not only engaging with investors but also potential customers, distributors and other stakeholders in the UK, Germany and Sweden. Beyond giving us strategic advice and were hands on and became part of our team. With their support we now entering our C-Sample stage and will hopefully go into production soon!

– Morten Rynning, CEO at CityQ

“We have worked with NovAzure on various projects over the last 3 years and continue to do so. They helped us with Strategic advisory and Fund raising. What we like is the lever of detail the NovAzure team go to in order to understand the challenges we are trying to find a solution for. NovAzure really take the time and effort to help develop solutions that match our customer needs. They helped us plan for the future and ultimately build the business we have today”

– Dan Martin, Founder of Elmtronics

“NovAzure helped us with a strategic analysis and recommendation for a new potential business expansion. They delivered a very high-quality work, with the right balance of information and challenges to help us build our strategy”

– Brian Allen, CEO at Rovco and Vaarst

“NovAzure provided a full-service to ensure that we secured the funding we needed to grow, with investors that understood our business and shared our vision. ”

– Finian Parrick, CEO at Minibems

“Being one of our first investors NovAzure had skin in the game right from the start. Applying NovAzure’s venture build program meant that they became part of our team, giving us not only strategic advice, but also structure to execute our implementation plan. The team helped us to accelerate our funding journey and create strategic partnerships which will enable us to apply a circular economy model, enhance our IP and eventually increase our valuation. NovAzure has been essential for us to grow! “

– Theodore Zannakis, CEO at Anodox

Customer Stories

Enhancing a Liquid Cooling Solution Provider’s Business Model & Market Reach Through Value-Led Approach

Tags Iceotope, an innovative liquid cooling solution provider for data centres, embarked on a transformative.

Strategic Growth and Successful Investment Rounds in Sustainable Waste Management

Tags The Waste Transformers is a developer of a small-scale anaerobic digester solution for food.

Enhancing a Liquid Cooling Solution Provider’s Business Model & Market Reach Through Value-Led Approach

Remote Operated Vehicles (ROVs) and Autonomous Underwater Vehicles (AUVs) scale-up having raised Seed, Series A.



Strategic investment, expert insights and business development

Pre-seed funding and deep knowledge support for a renewable technology company.

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