Associate Partner, Lama Hayek, is an executive known for her leadership in luxury retail, jewellery and fashion, with a sharp focus on optimising supply chains to meet product and sustainable objectives. Spearheading initiatives to enhance circularity and achieve net-zero emissions, she collaborates with NovAzure to drive impactful change. With experience at prestigious brands like Chanel, Selfridges, UN, and Ralph & Russo, she sets high standards as CEO of Niche, a luxury consulting agency that emphasises responsible supply chain management. Her dedication to innovation and strategic acumen shape the industry's future as she aims to shed light on better practises through roles on retail leadership panels.