Commercial Growth
What We Do
We work with CEOs and leadership teams to anticipate and overcome the many barriers and pain points that start-ups experience in a commercial growth journey.
The challenges include accelerating your sales, scaling operations efficiently and effectively, decisions to manufacture in-house or to licence to others, protecting your IP and pricing to maximise revenues and profits.
Our Approach
We leverage lessons learned having worked with so many Net Zero startup to bring best practice solutions and avoid typical pitfalls.
We also leverage our network of startups and investors to help open doors and build partnership between startups and corporates.
We operate as a confidential advisory and implementation partner to CEOs and their team, and provide practical hands-on support.
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Typical Commercial Growth Challenges
Accelerating sales is a compelling need. Early sales may prove hard to close and all sales are ‘good sales’. It’s essential right from the start to investigate and prioritise all available direct and indirect routes to market, activating journeys to a sale closure from an understanding of customers’ buying cycles. As market awareness of your offers grows, focusing direct activities on key
Running a start-up hardware technology business of, say, 6-10 people that turns out a few pilot solutions is challenging, but delivering hundreds & then thousands of solutions whilst maintaining operational e2e quality control brings new challenges and methods used to date will no longer suffice. New staff and new teams (including external partners and suppliers) will apply new fit4purpose ways that need embedding and trouble-shooting.
Once your Product/ Market Fit is confirmed, it doesn’t mean you will automatically be successful at selling. A ‘one-size-fits-all’ approach doesn’t always work because different customers can have different needs. Differentiating your offers and business models by market segment to create more value for customers than your competitors’ offers means being able to charge more for them. Sustained differentiation is a way to stand out over your competition.
It is important to start by clarifying where your business will be at time of the exit, and what is your exit strategy. Then, the business journey of how to get there, with its different stages of growth, should be clearly outlined as Commercial and Technology Roadmaps.
Testimonial
“NovAzure provided a full-service to ensure that we secured the funding we needed to grow, with investors that understood our business and shared our vision”
Finian Parrick,
CEO at Minibems
“NovAzure made sure they rapidly understood our complex business and challenged us to think differently about what we knew”
David Craig,
CEO at Iceotope
“NovAzure has been essential for us to grow!”
Theodore Zannakis,
CEO at Anodox