Shell is a global energy company that is looking at new opportunities for creating value through sustainability and digital business models in the energy and mobility space.
Shell aims to change market perception from being seen merely as a supplier of fuel and lubricants to becoming a partner in decarbonisation. This involves creating a new service model and increasing the speed of innovation while integrating third-party solutions.
How We Helped
We co-created thought leadership papers, incorporating the perspectives of the CEOs of the world’s largest shipping companies, reflecting a commitment to industry-wide insights and collaboration.
In parallel, there’s an emphasis on developing an open ecosystem with other maritime partners, a strategic move aimed at reducing the costs associated with innovation.
Additionally, a start-up program has been established to pinpoint technologies where Shell could present a robust route to market (RTM).
This is complemented by a clearly defined value proposition designed to offer customers an integrated service that spans from data reporting to comprehensive bundles of products and services, ensuring a compelling and cohesive customer experience.
The Value We Created
Public support from sectoral leaders has been manifested through joint videos and investment, alongside increased (favourable) media coverage, marking a significant boost in visibility and credibility.
We helped the establishment of multiple start-up relationships and the creation of one social venture, a cross-industry initiative aimed at addressing gender diversity, highlight a commitment to broader industry and societal goals.
We assisted the development of an industry-leading platform enables benchmarking, positioning the entity at the forefront of innovation.
These efforts have culminated in improved service revenue, indicating the tangible benefits of these strategic endeavours.
At NovAzure, we help our clients decarbonise their businesses through innovations and collaborations. If you are looking to create value through sustainability with a new service model and accelerated innovation, please reach out to Jean-Jacques Joanna, a Managing Director at jjouanna@novazure.com.
